Privacy Policy
Overview
Aimsmark ("we", "our", "us") is a digital marketing agency headquartered in Mumbai, India. This Privacy Policy explains how we collect, use, store, and protect information obtained through our website at aimsmark.com and any associated services, platforms, or client-facing tools we operate.
By using our website or engaging our services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree, please discontinue use of our services and website.
This policy applies to visitors of our website, prospective clients who submit enquiry forms, candidates who apply for open roles, and existing clients whose data is processed as part of delivering our services.
Data We Collect
We collect only information that is necessary for the purpose it was gathered. The categories of data we may collect include:
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, job title, company name | Contact forms, email correspondence, job applications |
| Contact Data | Email address, phone number, business address | Contact forms, direct communication |
| Technical Data | IP address, browser type, device type, operating system, referring URL | Automatically via cookies and analytics tools |
| Usage Data | Pages visited, time on page, click behaviour, session duration | Analytics platforms (e.g. Google Analytics) |
| Communication Data | Enquiry content, email threads, project briefs | Email, WhatsApp business, forms |
| Recruitment Data | CV/resume, work history, skills, cover letter | Job application forms |
We do not collect sensitive personal data such as financial account details, biometric data, government IDs, or health information through our website. We do not purchase third-party data lists.
How We Use Your Information
We use collected information strictly for the following purposes:
- Responding to enquiries, proposals, and service requests submitted through our website or email.
- Onboarding new clients and delivering contracted digital marketing services.
- Processing job applications and communicating with candidates during the hiring process.
- Analysing website performance and visitor behaviour to improve user experience.
- Sending service-related communications, project updates, and reports to existing clients.
- Complying with applicable laws, court orders, or regulatory obligations under Indian law.
- Preventing fraud, unauthorised access, and abuse of our digital platforms.
- Sending marketing communications — only where you have explicitly opted in to receive them.
We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.
Legal Basis for Processing
Our processing of personal data rests on the following lawful bases under applicable Indian data protection law and international best practices:
| Purpose | Legal Basis |
|---|---|
| Responding to enquiries and service delivery | Contractual necessity |
| Website analytics and performance monitoring | Legitimate interest |
| Marketing emails and newsletters | Explicit consent |
| Recruitment and talent evaluation | Legitimate interest / Consent |
| Legal compliance and fraud prevention | Legal obligation |
Data Sharing & Disclosure
We do not sell, rent, or trade your personal data to any third party. We may share data with trusted third parties only in the following circumstances:
- Service providers: Platforms that help us operate our business — such as Google Workspace, project management tools, and website hosting providers — are bound by contractual data processing agreements.
- Analytics platforms: We use Google Analytics (with IP anonymisation enabled) to understand website traffic patterns. This data is aggregated and not personally identifiable.
- Legal authorities: We may disclose data if required to do so by law, court order, or a valid request from a government authority in accordance with the Information Technology Act, 2000.
- Business transfers: In the event of a merger, acquisition, or restructuring of Aimsmark, personal data may be transferred as part of the transaction, subject to equivalent privacy protections.
All third-party partners who process data on our behalf are required to maintain appropriate security standards and are prohibited from using your data for their own purposes beyond providing services to us.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your experience and gather usage analytics. Cookies are small text files stored on your device by your browser.
| Type | Purpose | Duration |
|---|---|---|
| Required for core website functionality. Cannot be disabled. | Session | |
| Google Analytics — measures page visits, traffic sources, and user behaviour in aggregate form. | Up to 2 years | |
| Meta Pixel — used to measure performance of paid campaigns if applicable. Only active when campaigns are running. | 90 days |
You may disable non-essential cookies at any time through your browser settings. Note that disabling cookies may affect certain features of the site. We do not use cookies to serve targeted third-party advertising on this website.
Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
| Data Type | Retention Period |
|---|---|
| Website enquiry and contact form submissions | 3 years from last contact |
| Client project data and correspondence | 5 years from project completion |
| Job applications (successful candidates) | Duration of employment + 2 years |
| Job applications (unsuccessful candidates) | 6 months from rejection |
| Analytics and technical data (cookies) | Up to 26 months (Google Analytics default) |
| Legal and compliance records | 7 years or as required by law |
After retention periods expire, data is securely deleted or anonymised so it can no longer be linked to an individual.
Security Measures
We implement technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These include:
- HTTPS encryption across all pages and form submissions on our website.
- Role-based access controls limiting data access to only those team members who require it.
- Password management policies and two-factor authentication on internal systems.
- Regular reviews of third-party tools and service provider data handling practices.
- Secure disposal of physical and digital records containing personal information.
While we take all reasonable precautions, no method of transmission over the internet is 100% secure. If you believe your data has been compromised in relation to our services, please contact us immediately at hello@aimsmark.com.
Your Rights
Depending on applicable law, you have the following rights regarding your personal data. To exercise any of these, contact us at hello@aimsmark.com. We will respond within 30 days.
We will not discriminate against you for exercising any of these rights. If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the relevant data protection authority under Indian law.
Third-Party Links
Our website may contain links to third-party websites, social media platforms (including Instagram, LinkedIn, and Meta), and partner pages. Once you leave aimsmark.com, this Privacy Policy no longer applies.
We encourage you to review the privacy policy of any third-party site you visit. We do not control, endorse, or assume responsibility for the privacy practices or content of external sites.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has submitted personal information to us, please contact us immediately at hello@aimsmark.com and we will take prompt action to delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acknowledgement of the updated policy. For significant changes, we may also notify existing clients or subscribers directly by email.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us directly.
Mumbai, Maharashtra, India
Email: hello@aimsmark.com
Instagram: @aimsmarkagency
Response time: within 2 business days